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Plus, as Fitbit has discovered there is often a useful, even addictive element to wearable tech with people tracking their own habits to achieve their own goals. Luna's senior hardware engineer John Fulton knows all about it - he was Fitbit's senior director of engineering and quality for nearly three years.The bigger issue is of course sleep science: something that is still in its infancy despite an increasing number of specialists in the field and greater awareness of the value of sleep in an increasingly hectic modern world.Luna has a sleep advisory board - three people specializing the field - who supply the company with feedback and insight into how sleep works and how to get the most of it. In return, Luna is offering them aggregated data from its user for their research.What this means in real terms is that the company believes it can start helping you get a better night's sleep - whether that is a gentle prod to go to bed, gently waking you at the best point in your sleep cycle so you feel refreshed, or helping you get over jetlag.

If we have your location data from your phone, we would know where you were flying in from and could automatically advise you on the best time to go to sleep, Bassi enthuses.Of course, the big issue of data is a critical part of Luna, as it is with all the internet of things projects that aim to link up our everyday objects to the global network.Bassi is keen to point out that the raw data is stored on the local device and only aggregate, general data is encrypted and transmitted. Likewise, he assures us that the microphone is only able to tell if there is noise or not: it can't tell what you are saying (it can tell the difference between talking and snoring by combining the data from the heart/breathing monitor). But he draws a blank when we ask him if he is following the FTC's recent released policy guidelines over the internet of things. The regulator report puts security and privacy built into devices at the outset rather than as an afterthought and data minimization as the main critical elements to getting the internet of things right. And it is hard to imagine much more personal data on someone than information on their nighttime activities.

As promising as it may seem, and as hard as the team is working on the product, it is also largely untested on a wide basis. There will be many wrinkles to iron out, Bassi acknowledged, relaying a story where testing the Luna at home he wasn't able to sleep because the bed was too hot, despite desperate efforts to turn it down.As things got hotter, his girlfriend made things worse. She was getting cold on her side of the bed and rolled over to his side, add body heat to the Luna. After a miserable night's sleep, in the morning he realized he'd wired up the left side to the right and vice versa.You only have to flick through the now-defunct Skymall to see how many great ideas descend into niche markets. Likewise, it's worth noting that while Nest thermostats are the poster child for smart-tech, precious few others have yet to enter the market in a meaningful way.Of Luna's partners, only two have even launched their products and Beep is releasing its products in small, almost artisanal batches. Luna's won't be sending out test models until the end of March and the earliest, and the first full production models are scheduled for August.

The bigger market has yet to be broken. And while San Francisco loves anything that connects to an iPhone, smart-tech products can only hope to survive if they reach far beyond the Bay Area.The one big thing that Luna has going for it is that no one on the team is complacent. Despite having received acres of positive press coverage, CEO Matteo Franceschetti is focused on the financials.It [the coverage] has given us a boost for sure, he tells us. And at almost nothing in customer acquisition costs. But we are now working on getting more customers. Franceschetti reckons that from now on each new customers is going to cost the company $40 to get. But with that and the cost of the product, we should still be making a good enough margin.Units shifted, margins, customer acquisition costs. SoMA may be full of over-excited startups who think that charging $26 for $20 in quarters is a business model (the now defunct or developing a BitCoin wallet is the entryway to a life of luxury, but in Luna at least there is some old-school engineering and product development going on.

If the team can manage even a half of what they are promising, reliably and at the current price point, then within a few years we may all be wondering how we ever lived without the Luna.Ross Ulbricht, the man accused of running the Silk Road online drugs souk under the alias Dread Pirate Roberts, has been found guilty of all charges against him.The jury in the Manhattan, New York courtroom where Ulbricht stood trial for drugs trafficking and other offenses took just three and a half hours to deliberate on Wednesday, Bloomberg reports.Its verdict found Ulbricht, 30, guilty of multiple offenses including narcotics trafficking, trafficking in fraudulent identity documents, computer hacking, money laundering, and engaging in a criminal enterprise – a charge usually reserved for major mob figures and the like.The trial lasted three weeks and saw prosecutors present a number of witnesses who testified to links between the shadowy Silk Road operator and Ulbricht's own online accounts.Ulbricht's attorney Joshua Dratel, on the other hand, presented a paper-thin defense that consisted mainly of witnesses to Ulbricht's good character and the dubious assertion that it was impossible to really know who's who on the internet.

The internet is not what it seems, Dratel said in his closing argument on Tuesday.In the initial phases of the trial, Dratel attempted to build a defense around the idea that it was not Ulbricht, but Mt Gox founder Mark Karpeles who was the true mastermind behind Silk Road. But US District Judge Katherine Forrest kiboshed that approach, agreeing with prosecutors that Dratel's evidence was based on hearsay and therefore inadmissible.The severity of the charges against Ulbricht, a web developer living in San Francisco, means he could potentially be sentenced to life in prison.He was arrested in 2013 in a public library in the Glen Park area of city by the FBI. The Feds grabbed him and his laptop, on which he was logged in and chatting to others as Dread Pirate Roberts.Even if Judge Forrest throws the book at Ulbricht, however, his ordeal is not yet over. He must next stand trial in Maryland on a separate set of charges, including that he attempted to contract the murders-for-hire of six people associated with Silk Road.

It was not immediately clear whether Ulbricht plans to appeal the decision but it seems likely, given Dratel's frequent clashes with Judge Forrest throughout the trial and his assertion that her decisions had eviscerated his defense strategy. O2 has denied that it's suffered a serious data breach after customers began receiving sophisticated phishing emails that appeared to have been sent by the mobile operator late last month.It was claimed by subscribers that the body of the email included their name, email address, and date of birth. The dodgy messages about VAT also contained details of the O2 customers' data plans and monthly payments, they claimed.Reg reader Mike, who first alerted us to the scam, told us:O2 are saying it's a 'phishing email' and that 'no data has been compromised', which seems rather odd as there's no way that amount of data could or should be publicly available. I suspect a very detailed data breach in O2.We also asked the mobe carrier if it had contacted the UK's data watchdog about the phishing scam. But it hadn't got in touch with the Information Commissioner's Office - that is, not until after El Reg flagged up the potential data breach to O2.

Whilst there’s no evidence that the information came from O2, we’ve notified the ICO out of courtesy, a spokeswoman at the company now tells us.We haven’t received a report from O2 about this issue. We also haven’t received any complaints from their customers.If a person is concerned about O2’s handling of their data we’d advise them to raise their concerns with O2 in the first instance. If they are not satisfied with the organisation’s response then they can make a complaint to our office.O2 customers continue to complain about the scam on a forum thread that currently runs to 31 pages. Reg reader Mike added that the firm had issued a flat denial that it was responsible for any subscriber data being leaked.We investigated this phishing scam and found no evidence of customer information coming from O2. We believe the scammers gathered the information from other sources in an attempt to make the phishing email as authentic as possible.

Sources of information can include a compromise of the user’s computer/laptop (e.g. via the inadvertent loading of key loggers / other malware). This information can then be used by the scammers in targeted phishing emails to make the user think they are genuinely sent from the originator because it appears to contain accurate information to the user.O2's phishing gripes come just months after BT-owned ISP Plusnet faced similar claims from its customers after their email accounts were compromised by spammers.Page File El Reg bookworm Mark Diston reviews the latest litery treats with a look at Russia's uneasy balance of state control and capitalism through the eyes of Peter Pomerantsev. Top-notch Scots crime writer Chris Brookmyre has another gripping investigative outing for Jack Parlabane and Johann Hari looks at the reality and practicality of legalising drugs.Peter Pomerantsev is the London born son of emigre Soviet parents. He found himself returning to Russia in the early 2000s to work in television. Pomerantsev worked for Gazprom media channel, TNT. The station’s slogan is “Feel The Love”, which, translated worldwide, hits into a Russian format.

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